List Of Google Advertising Services

IN My Last Session, I Explain about Google Web-based Products, Now I am going to Explain about Google Advertising Services listed Below

List of Google Advertising Services

1. AdMob - is a mobile advertising network that Google acquired in November 2009. It offers advertising solutions for Android, IOS and Windows Phone 8.

2. Google AdSense - is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

3. Google Ad Planner - Ad Planner has been replaced with Google Display Planner. Display Planner includes nearly all the features you used in Ad Planner. It also integrates the Contextual Targeting Tool and the Placement Tool. Plus, it's built right into AdWords, so you can directly modify your campaigns.

4.Google AdWords - is an advertising service byGoogle for businesses wanting to display ads on Google and its advertising network. 

5. Adwords Express - is an advertising product that automatically manages your online ads, without the need for daily management or tasks.

6.Google Certification Program -  partner certification program, providing AdWords qualifications to agencies that pass exams and other criteria. Replaced Google Advertising Professionals in April 2010.

7.DoubleClick - Doubleclick is a business owned by Google that makes it money from online advertisers and publishers.
 This is done by :
(1)  Ad-serving
Online publishers use Doubleclick to display adverts on their websites.

(2) Ad delivery
Doubleclick will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear.

(3)Behavioural targeting

This comes in two categories:

(1)Targeting for one website owner

(2)Targeting in advertising networks

(8)DoubleClick for Publishers by Google - It is Used for Set of tools for driving direct sales revenue and maximizing yield on non-guaranteed inventory.

(9)Google Ad Grants - is a donation program that distributes free in-kind advertising to select nonprofit organizations. Participating non-profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform.

(10) Google Think Insights - Google's Think Insights (formerly in beta) is a one-stop shop for consumer trends, marketing insights and industry research.